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Comments (1)
Anisa said
at 12:24 pm on Sep 20, 2011
Anisa said
at 11:38 pm on Sep 18, 2011
Reply
“This is what we living for, this is the good life”. Is alcohol really the answer to living a good life? Through a series of beer advertisements Bud Light has captured and targeted a wide variety of audiences. The use of sex and materialistic appeal is selling this product, but also that appeal is a negative image that is exposed into our generation. As this commercial progresses Bud light has used good looking women and men to attract individuals to come in on the cruise and enjoy a beer. This ad is portraying a beautiful and relaxing image that it is almost impossible to say no to the question opposed “Are you in?” The image that they are portraying really tempts us to go and enjoy a beer by the cruise.
http://www.youtube.com/watch?v=Bf7vDu5SpOY
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