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Toyota

Page history last edited by John Malinowski 9 years, 3 months ago

Are you living? Do you have over 600 friends on Facebook? If so, maybe a Toyota Venza is the car for you! Toyota is attempting to attract a number of people to buying their new Venza vehicle by using humor, the power of Facebook, and a young girl who's obviously much smarter than mom and dad. When car companies make humor commercials, they are trying to attract a bigger crowd or a specific crowd. Here, they show a young girl who seems to think she is much cooler and smarter than her parents and a lot of people of her age think the exact same thing. It is a good way to attract the eyes of 17-23 year olds who are interested in buying a new car. She also talks about how lame her parents are, who have nineteen friends, versus her, who has over 600 friends on Facebook. Bringing Facebook into anything now a days is going to attract attention (seeing that it has over 750 million active users). The commercial is also good for generally anyone who is interested in purchasing a car and/or attracted by humor.

 

Toyota uses a sarcastic college girl for their ad. Who in the United States doesn't love sarcasm? She starts the commercial by saying "I read this article, well, I read most of an article..." That sarcastic statement is immediately funny. Studies have shown that humorous commercials will stick in someones head better than a boring standard commercial and also shows that funny commercials will tend to make you forget the commercials shown before that. This is an attempt by Toyota to make you remember this commercial when you go out to buy a car and you see a Venza or any Toyota vehicle. Also, the age makes an attempt at getting a certain crowd. Maybe young college students who can nag mom or dad to buying them the car that has the funny girl on the commercial. The nagging technique is used to convince young kids, who are extremely easy to convince, that they want a certain product. That way they will bug mom and dad to buy and one of  three things will occur. One, the parents will get annoyed of being nagged and eventually buy it. Two, the parents have enough money and knows that the only true way to make a child love you is to buy them gifts so they buy it. Or three, the parents just simply don't buy the product. The marketing industry sees that as a win because that's two out of three situations where the product is purchased.  

 

Facebook. That one word in a sentence is enough to keep 750 million people continue reading. Since July 2011 Facebook has 750 million active users. That means that if Facebook is referenced into a commercial, why wouldn't it get attention? Everyone on Facebook, everyone who takes Facebook as serious as life, and everyone who sees Facebook as a popularity contest, is going to relate to this commercial. They're going to enjoy the comical "I have over 600 friends comment, that's living" comment, they're going to possibly add Toyota to their "likes" on Facebook, and maybe even go out and buy or lease an all new Toyota Venza for their new car. So whether you happen to like it or not, Facebook is here to stay and attract a lot of attention. Facebook is now used as an advertising technique as well.

 

The thing that i enjoyed most about the commercial is that not one time do they even talk about their car. The only time that the name of the car is even mentioned is at the very last line of the commercial when the narrator says "Toyota Venza; keep on rolling." This commercial is being used to sell you something else, other then the product, in order for you to relate with the company and perhaps by their product. They don't tell you how many miles to the gallon you would get for this car. They don't even tell you a possible price. They do however, show you that the car is capable of holding several bikes on the roof of the car. This not only is a way of showing you that your car can hold a lot of cargo, but it also tries to relate with the cross country bikers of America. If a cross country rider sees the commercial and knows that they want to buy a new car to support all of the bikes that go on trips with them, they might consider a Toyota Venza. So even if you live in Manhattan or Chicago, don't worry, you can now carry your kayak or your mountain bike to do all things in nature we all love so much.

 

This Toyota commercial talks a whole lot, about a whole lot of nothing. They use their whole thirty seconds to not sell you a car, but sell you the commercial. If Toyota can use a Facebook addicted, humorous, young girl to get you to simply remember their commercial, then they did their job. Toyota knows that making a person remember a commercial, whether they even advertise the car or not, will make the person think about that commercial when thinking of purchasing a car. Toyota also uses the power of the enormous social network, Facebook. By using Facebook, over 750 million people immediatly recognize something in the commercial. So using humor, Facebook, the nagging effect, and more, Toyota attempts to promote the commercial rather then a car in hopes to burn in it your head so you always remember it; especially when purchasing a car.

 

http://www.youtube.com/watch?v=TUGmcb3mhLM

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